Providing creative, art direction, and multi-disciplinary design leadership within tech, apparel, music, entertainment, CPG via 10 years experience on and in collaboration with product, brand, and marketing teams in agency, in-house, start-up, and independent environments.
Windows Copilot+ PC Retail:
Visual identity refreshing the Copilot+ PC brand within Microsoft’s retail environments
Cheech & Chong’s Last Movie:
Bespoke campaign design paying tribute to the past
Windows Gaming:
A new campaign showcasing the multi-faceted world of gaming, creating, and multi-tasking on Windows PCs
Hungry Robot:
Brand identity for an AI-forward performance marketing agency
Olipop x Spongebob The Movie:
Bespoke paid media campaign art direction and design
HUF Dylan Rieder:
Evolving brand motifs to honor legacy
Windows Meet The Computer You Can Talk to:
A global campaign showcasing Copilot Voice and Vision on Windows
Jiffy Lube:
Awareness and engagement campaign for the millennial and Gen Z audience
Wages:
Rebranding a Canadian back-office solutions start-up
HUF City Japan Tour:
Visual identity and merchandise capsule