HUF: Dylan Rieder
Logo Re-Design
Packaging
Digital / Email Campaign

A signature-loafer developed under Dylan Rieder’s close direction before his untimely passing, the Dylan Driver is an enduring testament to his distinguished style and charisma.
Work included an updated version of Dylan’s HUF logo, handwritten type and layout for the packaging and postcard insert, and digital / email campaign upon the shoe’s release.


