Jiffy Lube

Project Manager: Isadora Shannon

Art Director: Henry Kuckens

Motion Designer: Christian Jun

Our journey with Jiffy Lube started with a clear mission: to elevate their brand visibility among millennial and gen-z audiences.

Upon closely examining Jiffy Lube's existing in-house assets, it became evident that their stock imagery and photosets fell short of resonating with the target demographic. It was clear that a fresh, engaging approach was needed.

Our solution? We proposed a creative shift towards custom 2D illustrated videos accompanied by captivating voice-overs. This bold move allowed us to bridge the generation gap effectively, ensuring that Jiffy Lube's message and brand identity would resonate with the younger audience.

Art Direction
Creative Strategy